As those familiar with Internet Marketing are aware, the rules pertaining to “Testimonials” and their use have been changed. No longer can the warning “Results aren’t typical” allowed to be hidden in some obscure font hiding on the page some where. Now don’t get all bent out of shape because Internet Marketers are guilty of this. It really isn’t any different than the small print at the bottom of a car ad on TV where it says the car is being driven by a professional driver on a closed course (don’t believe me, look closely at any car ad where the car is being driven). Additionally, when using a Testimonial you should spell out the “typical” results the average client should see.

Keeping the new rules in mind, I will dispense with the legal verbiage prior to sharing the Testimonial: The following “result” is not only typical, it should be expected. The average Father can and should expect to create lasting memories in his child’s mind through everything he says and does, even when he is joking around with his kids. Your children hear and observe what you say and will repeat their “Dad” stories when you least expect it. Dads I am serious. This includes jokes you tell, songs you sing, stories you tell, noises you make, food and beverage you consume, the cleanliness of your bedroom and/or house, the manners you use at home and in public, the way you treat neighbors and friends and strangers, the way you drive, the way you talk, the way you refer to others like your boss and co-workers, the effort you show when playing sports, all that you do in front of your kids..

Will be learned/copied/emulated/repeated.

The following “Testimonial” was given to me by my oldest as a Father’s Day gift. Judging by the drawing of “Daddy” in the middle of the page the project took place 10+ years ago. The project was to tell 3 stories about your Dad.Here is one of those stories in.

“Cool”
As we return from church, my dad remembers he has to call one of his buddies and tell them that he can’t go golfing with them on Wednesday. So he calls his house/ “Hey buddy…buh bye now”. When he hangs up I laugh and say “I think it is cool that you can talk to your self like that and not feel the least bit stupid!” Big mistake! The rest of the ride he was bragging that we finally thought of him as “cool” and how he was “As cool as the other side of the pillow” (1). That night I went to bed and when my pillow got hot I flipped it over and when the3 cold pillow hit my cheek I could only think of my dad. So when I told him the next morning he said “I kinda figured that that would happen and now when you get to be eighty nine years old and you are talking to your great-grandkids you’ll say how cool I am. As cool as the other side of the pillow”
(1)    Thank you Stewart Scott and ESPN Sports Center for as cool as the other side of the pillow.

I wish I could say that every day since this was written my daughter thought I was “cool”. Nope this is the real world and what ever opposite of “cool” is, I was thought that way many times. But I guarantee you, every time my daughter switches to the cool side of the pillow deep in her heart she thinks about her crazy Dad. Is there any greater gift you can give your child? I think not. Create your moments and stories and memories with your children, never pass up an opportunity to be “cool”, never pass up and opportunity to show you are normal and do goofy things. Never pass up an opportunity to be a Dad your child will one day share with her children and grand kids.

Now go do what you have to do to…
Make it a super day,
Kevin

Share on Facebook

Related posts:

1. How a Single Dad solved the Birthday Cake Dilemma
2. Harrison just smiled at me and held out his arms…
3. Valentines Day Dilemma
4. Walking and Talking
5. Dad’s Weekend with the Kids

One Response to ““Cool””